LEAD GEN
FUNNEL
PROPOSAL
A focused engagement to transform roys.studio from a portfolio site into a full client acquisition system, complete with pre-qualification, automated booking, and a sales pipeline built to close.
ABOUT ME
With 7+ years of experience in digital marketing, I have worked with 100+ clients helping coaches, course creators, agencies, and eCommerce brands build high-converting funnels and scalable marketing systems. My longest client relationship spans over 3 years with Arianna Anglin (The Biz Mom Ari, nearly 1M Instagram followers), where my funnels have generated over $800K in revenue. I also manage her 34,000+ subscriber email list, consistently achieving 46-51% open rates, while her webinar opt-in page converts at 52.6%.
I have completed 90+ projects on Upwork and earned Top Rated status by delivering funnels that do more than just look good. I build systems that qualify leads, book calls, and drive sales. I work across GoHighLevel, Systeme.io, ClickFunnels, and 15+ other platforms.
THE OPPORTUNITY
I reviewed roys.studio end to end. The design is clean, the portfolio is sharp, and the Shopify builds are premium quality. But there are three critical gaps holding the agency back from scaling:
No Lead Qualification
Anyone who clicks "Book now" hits a basic contact form. Name, email, phone, comment. There is no way to filter a $200 budget shopper from a $2,000+ client before you are already on a call with them.
Not Built for Cold Traffic
The site is a portfolio. If you run ads to it tomorrow, most of that spend will be wasted because there is nothing guiding a stranger from "who are these guys" to "I need to book a call."
No Automated Follow-Up
Leads who visit and do not book are gone forever. There is no email capture, no nurture sequence, no system to bring them back in 30, 60, or 90 days when they are ready.
WHY GOHIGHLEVEL
I am recommending we build the entire lead generation system on GoHighLevel. Your Shopify site stays as your portfolio and brand presence. GHL becomes the engine behind lead gen and sales.
All-In-One System
Funnels, CRM, email marketing, calendar booking, and pipelines all in one place. No stitching together five different tools.
Built-In Automations
When a lead fills out the questionnaire, they automatically get tagged, entered into a pipeline, and triggered into the right email sequence.
Full Tracking
See every lead's journey from ad click to booked call to closed deal. Shopify's contact form gives you none of that visibility.
Scalable
As you add more traffic sources, the system handles it. The CRM and pipeline grow with you without needing to rebuild anything.
WEEK BY WEEK
Target: Funnel live and ready for traffic within 10-12 days from start.
- GoHighLevel account setup and configuration
- Funnel page design and copywriting (conversion-optimized for cold traffic)
- Pre-qualification questionnaire build (budget filter: $500+ minimum)
- Calendar integration and booking system setup
- Email sequences: booking confirmation, no-show follow-up, lead nurture series
- Pipeline setup and lead tagging automations
- CRM configuration for tracking every lead from entry to close
- End-to-end testing of the full funnel flow
- QA on all automations, emails, and calendar syncing
- Funnel goes live and is ready for traffic
- Ad campaign strategy brief and targeting recommendations
- Creative direction for ad creatives
- If your team runs ads: full handoff. If not: we discuss management separately.
- Funnel is live, leads are flowing
- I take discovery calls with qualified leads and sell Roys Studio services
- Ongoing optimization based on real data and conversion metrics
WHAT YOU GET
HOW WE MEASURE WINS
Everything gets tracked. No guessing. Here are the numbers we will be watching once the funnel is live:
The pipeline inside GoHighLevel gives us full visibility on these numbers from day one.
INVESTMENT BREAKDOWN
- Funnel page design + copy
- Pre-qualification questionnaire
- Calendar booking setup
- Email sequences (3 flows)
- Pipeline + CRM configuration
- All automations + tagging
- End-to-end testing + QA
- Funnels + landing pages
- CRM + pipeline tracking
- Email marketing
- Calendar booking
- Automations engine
- Audience targeting strategy
- Creative direction brief
- Instagram + Facebook placements
- 2-3 weeks of testing spend
- Optimization based on data
Long-Term Structure
Phase 1
$40/hr for the full funnel build and system setup. Estimated 20 hours. Billed through Upwork.
Phase 2
Once the funnel is live and leads are coming in, we agree on a commission percentage for every client I close.
Alignment
Commission means I have every incentive to make sure the funnel converts and the calls close.
CASE STUDIES
$800K+ in Funnel Revenue
I manage all funnels and her email list of 34K+ subscribers. Open rates averaging 46-51% across 34,000+ subscribers. 115 newsletters sent and managed. From webinar funnels to email sequences to upsell flows, the entire system was built and optimized by me over 3+ years.
@thebizmomari →
$50K+/Month Revenue
Designed and built all funnels for Latched, a cannabis SEO agency. From lead capture to client onboarding flows, every funnel in their system was built by me. Over 2 years of ongoing collaboration driving consistent monthly revenue growth.
latchedagency.com →
$100K+/Month Revenue
Built all funnels for Social Jet, the leading influencer marketing firm in Asia based in Singapore. I manage their client email list with nurture sequences to their 10K+ subscriber base, driving consistent engagement and conversions across campaigns.
socialjet.sg →
Full results: jaberik.com/systemeio-results
SOME OF MY WORK
Hover over any project to scroll through the full page. Every funnel here was designed and built by me.
LET'S GET
STARTED.
Confirm and we kick off the contract on Upwork at $40/hr. I set up GoHighLevel and start building Day 1. We do a quick alignment call to finalize questionnaire and copy direction. Funnel is live within 10-12 days. Once leads are flowing, we agree on a commission structure for every client I close.
If my work does not speak for itself, I do not want your money.